AI Insights · Timothy · July 2022
Top 5 Film & Television Android Apps in Kenya Q2 2022
An overview of the performance of the top 5 film and television apps on the Android platform in Kenya during Q2 2022, including trends in downloads and active users.
During the second quarter of 2022, the top 5 film and television apps on the Android platform in Kenya showcased diverse trends in weekly downloads and active users. Here’s a closer look at their performance:
Netflix experienced fluctuating weekly downloads, peaking at around 88.8K in mid-April before dipping to approximately 45.9K in mid-June. However, by the end of June, downloads surged to 81.6K. The app's weekly active users showed a generally stable trend, starting at 421.5K at the end of March and climbing to 455.7K by the end of June.
K24 Plus saw its downloads peak early in the quarter, with 104.7K in mid-April. Following this, there was a significant decline, with weekly downloads dropping to around 4K towards the end of June. Despite this, the app maintained a high number of active users, ranging from 581.4K at the end of March to 595.8K by the end of June.
MyDStv Africa had a notable peak in downloads in late April with 47.8K. However, the following weeks saw a reduction, reaching a low of about 3.1K by the end of June. The app's active users mirrored this trend, starting strong at 125.4K at the end of March, peaking at 153.5K in early May, and then declining to 93.7K by the end of June.
MyGOtv downloads peaked at 31K in early May, followed by a significant decrease to around 2.3K by the end of May. Despite the drop in downloads, the active user count saw a steady increase from 25.4K at the end of March to 44.7K in late April, before stabilizing around 23.9K by the end of June.
StarTimes ON-Live TV, Football displayed a steady download rate, with the highest being 16.1K in early April and the lowest around 5.9K in mid-June. The app's active users also showed a similar trend, starting at 17.1K at the end of March and peaking at 25.4K in mid-April, with a slight decline to 16.6K by the end of June.
These insights into the performance of top film and television apps in Kenya for Q2 2022 are sourced from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
